Think You Know How Your Brand Measures Up On Campus? Think Again
By Melissa Suzuno,
Picture this: You’re at a campus career fair. Your booth is all set, you’ve got a perfectly poised pyramid of water bottles to hand out, you’re pumped and ready to get students fired up about working for your company. There’s just one teensy problem with this scenario—when it comes time to actually talk to students, none of them have even heard of your company. This kind of kills your mojo, especially when you see competitors who have long lines of students who can’t wait to speak to their recruiters.
This scenario is sadly pretty common with companies that are new to college recruiting, but the good news is that there are plenty of steps you can take to measure and build your brand on campus. We caught up with Jeff Goodman, Principal Consultant at Campus Strategic Partners to learn more about branding your company on college campuses.